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中国广告营销网:可口可乐搭档麦当劳定制mini可乐罐

发布日期:2019-08-06 12:07   文章来源:中国广告营销网   站点:https://www.cn-ad.cn

中国广告营销网www.cn-ad.cn:可口可乐搭档麦当劳定制mini可乐罐

今年麦当劳的8.8会员节可以说是很有意思了,以“巨无霸+可口可乐”的组合,买经典巨无霸套餐,送可口可乐mini罐。踩着七夕的节点,将CP营销进行到底。

McDonald's Coca-Cola Cross-Border Group CP Customized Mini Coke Cans
This year's 8.8 Membership Day of McDonald's can be said to be very interesting, to "Big Mac + Coca-Cola" combination, buy the classic Big Mac set meals, Coca-Cola Mini cans. 

一直以来,巨无霸都是给人“巨型”的外观形象,反其道而定制迷你版,营造了强烈的反差感,自然会带来社交话题流量。此外,麦当劳还放下品牌身段,通过赋予巨无霸和小可乐人格化特征,以及融入有趣的恋爱梗,打造了一组可爱的CP表情包。巧借

Step on the Qixi Festival and carry out CP marketing to the end.
For a long time, Big Macs have always given people a "giant" appearance. On the contrary, they customize mini-versions to create a strong sense of contrast, which naturally brings social topic traffic. 

七夕热点造话题秀恩爱,利用土味情话做文案传播,让原本巨无霸迷你版可乐的硬广,秒变情人节的撩妹技能。
In addition, McDonald's laid down its brand and created a lovely set of CP expression packs by personalizing Big Mac and Coke and integrating them into interesting love stalks. Skillfully borrow the hot spot of the seventh night to create the theme show love, use the local flavor and love words to do the copywriting dissemination, let the original Big Mac Mini Cola hard and wide, second to change Valentine's Day skills.

该款可乐瓶是限量派送,且限北京、天津、上海、江苏省、浙江省、安徽省、福建省、广东省活动餐厅可获得。
This Coke bottle is limited to Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian and Guangdong.

总之,这一次麦当劳会员节不按套路出牌,而是创新性地打出了CP牌。利用品牌间的互动,从七夕限定款定制、表情包定制到只送不买的消费体验,狠狠撒了一把CP糖。
In short, this time McDonald's Members'Day did not play the card according to the routine, but played the CP card innovatively. Using the interaction between brands, a handful of CP candy was sprinkled, ranging from the customization of Qixi's limited payment, the customization of expression packages to the consumption experience of delivering and not buying only.

相信这么可爱的可乐罐一定会吸引很多杯子控去收集的。

I believe that such a lovely Coke can will attract many cups to collect.

责任编辑:欧兴荣
中国广告营销网
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